Landscaping digital marketing in 2024

accelerate your growth

Digital marketing for landscapers

How do we get landscaping businesses more, higher-quality leads while lowering their customer acquisition cost?

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Our unique framework for growth

Pay-per-click & LSAs

For immediate traffic and lead generation with controlled spend and highly targeted PPC and LSA ads

SEO, Local SEO & GBP optimization

To generate long-term, sustained "free" traffic and leads. Reduces overall customer acquisition cost and has compounding ROI

Email

Provides followup with previous customers for recurring business, increasing customer lifetime value and getting reviews

Your Digital Marketing Lead Generation Triangle Explained

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We're the digital marketing agency the boosts your business

If you're ready to grow your landscaping business, have at least 3 employees, and want to stop splitting your time between marketing and operations

Let's work together

Get more leads
Instant growth strategy

Benefits of each leg of the triangle

Paid ads

Offers immediate return on investment. SEO takes 3-12 months to take affect, on average, so this bridges that gap

  • Turns on the faucet to lead generation immediately
  • Instant boost to SEO & finds your profitable keywords
  • Quick wins with controlled spend
SEO, Local SEO & Google Map Pack

The backbone of your lead generation staregy. By far the best investment, SEO takes time to take affect.

  • Immediately targets Google Map Pack through Business Profile optimization
  • Creates/enhances the foundation of your lead collection
  • Provides long-term growth with compounding ROI over time
Email & Reviews

Aimed at previous customers to reduce customer acquisition cost and increase customer lifetime value

  • Targets previous clients for reviews and referrals
  • Opportunities for keeping past clients engaged and building customer loyalty
  • Increases customer lifetime value by marketing additional services

Digital marketing FAQs

How do I market myself as a landscaper?

To market yourself as a landscaper, start by identifying your unique selling proposition (USP) and highlighting your expertise in your niche. Create a professional website that showcases your services, portfolio, and testimonials. Utilize social media platforms to engage with potential clients, share your work, and provide valuable tips and advice. Consider partnering with other local businesses to cross-promote each other's services. Finally, optimize your website for search engines to improve your visibility in search results.

How to market a landscaping business online?

To market a landscaping business online, focus on building a strong online presence through a professional website, social media, and targeted online advertising. Develop a content marketing strategy that showcases your expertise and provides value to potential clients. Utilize search engine optimization (SEO) techniques to improve your website's visibility in search results. Leverage email marketing to nurture leads and build relationships with potential clients. Finally, track your online marketing efforts using analytics tools to measure their effectiveness and make data-driven decisions.

How can I increase my landscaping business revenue?

To increase your landscaping business revenue, focus on upselling and cross-selling services, optimizing your pricing strategy, and leveraging digital marketing to attract new clients. Develop a pricing strategy that takes into account the value you provide to clients and the competition. Consider offering premium services or packages to increase revenue. Utilize digital marketing strategies, such as targeted online advertising and email marketing, to attract new clients and increase sales. Finally, track your revenue and expenses to identify areas for improvement and make data-driven decisions.

What are the best digital marketing strategies for landscapers?

The best digital marketing strategies for landscapers include search engine optimization (SEO), social media marketing, email marketing, and targeted online advertising. Develop a content marketing strategy that showcases your expertise and provides value to potential clients. Utilize social media platforms to engage with potential clients and share your work. Consider utilizing email marketing to nurture leads and build relationships with potential clients. Finally, track your online marketing efforts using analytics tools to measure their effectiveness and make data-driven decisions.

How do I measure the success of my landscaping business's digital marketing efforts?

To measure the success of your landscaping business's digital marketing efforts, track key performance indicators (KPIs) such as website traffic, lead generation, and conversion rates. Utilize analytics tools to track your website traffic and monitor your online marketing efforts. Consider tracking your social media engagement and email open rates to measure the effectiveness of your digital marketing campaigns. Finally, use data to make informed decisions and adjust your digital marketing strategy accordingly.

Can digital marketing really help my landscaping business grow?

Yes, digital marketing can be a game-changer for landscaping businesses. By leveraging targeted online advertising, social media marketing, and search engine optimization, you can attract new clients and increase revenue. Digital marketing allows you to reach a wider audience, build brand awareness, and establish your business as an authority in the industry. Additionally, digital marketing provides a measurable return on investment (ROI), allowing you to track the effectiveness of your marketing efforts and make data-driven decisions.