Healthcare digital marketing agency

accelerate your growth

Your Healthcare Marketing Agency

How do we get healthcare practices, clinics, and offices more, higher-quality leads while lowering their patient acquisition cost?

Our Healthcare Marketing System
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Meet your practice's digital marketing department

See how our Healthcare Marketing System sets your practice apart

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Our HIPAA-Compliant Healthcare Marketing System

We incorporate best practices in digital marketing strategy (SEO, PPC, Newsletter Marketing), sales, and patient experience into a system that sits atop your existing infrastructure (i.e. no new tech) and integrates with your practice, all while maintaining strict HIPAA compliance.

Pay-per-click Ads

For immediate traffic and lead generation with controlled spend through optimized, highly targeted Google Search Ads and Local Service Ads. We don't just "set it and forget it," we run tests and monitor your ads.

Local SEO & Google Business Profile optimization

To generate long-term, sustained "free" traffic and leads while building your clinicians' online authority and expertise. This reduces overall patient acquisition cost, increases appointment to inquiry ratio, and has compounding ROI.

Email & Newsletters

Provides follow-up with previous patients for recurring business and referrals, improves communication prior to and post-appointment to increase patient satisfaction, lifetime value and encourages positive reviews.

Your Digital Marketing Triangle Explained

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Benefits of each leg of the triangle

Paid ads

Offers immediate return on investment while adhering to HIPAA guidelines. Our ad strategies are designed to attract patients without compromising confidentiality.

  • Turns on the faucet to lead generation immediately with HIPAA-compliant ad copy
  • Instant boost to SEO & finds your profitable keywords without using protected health information
  • Quick wins with controlled spend and strict adherence to healthcare advertising regulations
SEO, Local SEO & Google Map Pack

The backbone of your lead generation strategy, optimized for healthcare practices. Our SEO approach respects patient privacy while improving your online visibility.

  • Targets Google Map Pack through Business Profile optimization, highlighting services without patient-specific data
  • Creates/enhances the foundation of your lead collection using HIPAA-compliant methods
  • Provides long-term growth with compounding ROI over time, all while maintaining patient confidentiality
Email & Reviews

Aimed at previous patients to reduce acquisition costs and increase lifetime value, with strict adherence to HIPAA email communication guidelines.

  • Targets previous clients for reviews and referrals using HIPAA-compliant communication methods
  • Keeps past patients engaged and builds loyalty through secure, privacy-respecting email campaigns
  • Increases patient lifetime value by marketing additional services without disclosing protected health information (PHI)

We're the HIPAA-compliant healthcare marketing agency you wish you had in house

Whether you run a small practice or multi-location hospital system, we help you grow and support your business goals while maintaining strict HIPAA compliance. If your current agency isn't delivering the results you want or you're looking to accelerate your growth let's work together

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Digital marketing FAQs

What is a healthcare marketing strategy?

A healthcare marketing strategy is a comprehensive plan to promote medical services, attract patients, and build brand awareness. It typically includes a mix of digital and traditional marketing tactics tailored to reach target audiences, comply with healthcare regulations, and achieve specific business goals.

How do you measure success in healthcare marketing?

Success in healthcare marketing is measured through various key performance indicators (KPIs) such as patient acquisition rates, website traffic, appointment bookings, and return on investment (ROI). Other important metrics include patient satisfaction scores, social media engagement, and lead conversion rates from marketing campaigns.

How do you ensure HIPAA compliance in your healthcare marketing strategies?

We prioritize HIPAA compliance in all aspects of our marketing efforts. This includes using secure, encrypted channels for data transmission, implementing strict access controls, and training our team on HIPAA regulations. Our content creation process ensures that no protected health information (PHI) is ever used in marketing materials without proper authorization. We also regularly audit our processes to ensure ongoing compliance with HIPAA standards.

Can digital marketing be effective while maintaining HIPAA compliance?

Absolutely! While HIPAA compliance adds an extra layer of consideration to healthcare marketing, it doesn't diminish its effectiveness. We've developed strategies that engage patients, promote services, and drive growth all while respecting patient privacy and adhering to HIPAA regulations. Our approach focuses on creating valuable, educational content, leveraging de-identified data for targeting, and using secure platforms for patient communication.

What are the best marketing channels for healthcare?

The best marketing channels for healthcare include search engine optimization (SEO), pay-per-click advertising, social media marketing, content marketing, email campaigns, and patient referral programs. Mobile-friendly websites, online reviews, and local search optimization are also crucial for reaching potential patients effectively.

How do I create a healthcare marketing plan?

To create a healthcare marketing plan, start by defining your target audience and unique value proposition. Set clear, measurable goals, and choose appropriate marketing channels. Develop a content strategy, allocate your budget, and establish a timeline for implementation. Regularly review and adjust your plan based on performance metrics and industry trends.

What does a healthcare marketing agency do?

A healthcare marketing agency specializes in promoting medical practices and services. They develop targeted strategies, create compliant marketing materials, manage digital campaigns, optimize websites for search engines, and analyze marketing performance. These agencies also help healthcare providers build their brand, engage with patients, and navigate complex industry regulations.

How much should I budget for healthcare marketing?

Healthcare marketing budgets typically range from 5% to 10% of gross revenue, depending on practice size and growth goals. New practices may need to invest more initially. Consider factors like market competition, target audience, and desired growth rate when setting your budget. Regularly review and adjust spending based on ROI and campaign performance.