SEO for Landscapers: More than Just Local SEO

Landscaping SEO

SEO for Landscapers

We provide Full service SEO and affordable DIY SEO content for landscapers who want more leads.

As a landscaper you may be bidding on projects where your expertise in plant material, hardscaping, irrigation, and lawn service all come into play. You're often a mason, arborist, irrigation specialist, and backhoe operator all in the course of a day's work.

Because your services span such a wide range your challenges in organic search are unique.

Background image of SEO reports

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SEO is like a tree:
The best time to start SEO for your landscaping business was 20 years ago
The second best time is now.

The Unique Challenges of Landscaping SEO

"Near me" searches

The highly localized nature of landscaping services means that local search optimization is crucial. Your website needs to appear in "near me" searches and Google Maps results to attract nearby customers

Seasonal search trends

Search trends fluctuate dramatically throughout the year.While searches for "lawn care" peak in spring and early summer, "snow removal" queries surge in winter. This requires a dynamic SEO strategy that adapts to these seasonal shifts.

Quality images

Customers want to see your projects and results. The visual nature of landscaping work means that image optimization is particularly important across your site and your Google Busines Profile.

Technical language

Balancing technical terminology with layman's terms is another challenge, as you need to appeal to both knowledgeable gardeners and homeowners with little landscaping experience

A competitive market

Lastly, the competitive nature of the landscaping and lawn care in many local markets means that standing out from your local competitors (not to mention the big guys) is a constant challenge.

Google Trends chart for "landscaping near me"

Seasonality & SEO Strategy

Every season is different when you run a landscaping company.

Whether building the patio of your client's dreams while battling heat, winterizing a house to prepare for a freeze, or adding the perfect plants for year-round interest, you're always adapting to whatever Nature (and your clients!) throws your way.

That's why when we plan an SEO content strategy for you, we plan it out with all 365 days of the year in mind. We pull in organic traffic and leads throughout the year, focusing on your highest margin services and the services that make you stand out.

Landscape Design

Before Spring has sprung, we make sure your site and Google Business Profile are primed to appear in Google searches for landscape design in your area.

Landscaping & Planting

Once Spring hits, it's too late to start planning for landscaping SEO. You want to have your pages and website posts up and indexed by Google already.

Lawn Service & Maintenance

Grab the Spring surge in new lawncare opportunities by having your Google Profile posts ready and any sales in your back pocket.

Hardscapes, Decking, & Patios

When your prospective clients are dreaming of their ideal grill spot or Summer night party patio you want to be on top of Google's Map Pack so you're the first person they call.

Snow Removal

Prior to the Winter and first snowfall, we provide SEO optimized content to help boost you to the top of the list to clear snow, de-ice sidewalks, and make roads and neighborhoods safe.

Landscape Maintenance

For Fall cleanups, Winter transplants, Spring sodding, or Summer drip irrigation installation we want to showcase your expertise and align it with your ideal clients' search intent.

Water Features & Pools

As the weather starts to heat up a pond, pool, or waterfall sounds pretty good. By having already begun incorporating your expertise in earlier messaging you can get a first crack at bids.

Irrigation

By leveraging your site and Google Profile for messaging, come Memorial Day you can move up search rankings for a sprinkler systems & irrigation before the grass starts suffering.

Why Choose a Specialized Landscaping SEO Agency?

A specialized landscaping SEO agency offers distinct advantages over general digital marketing firms.

Industry knowledge

Landscaping industry knowledge is vital for more targeted strategies that resonate with your ideal customer.

We understand your customers

We understand seasonal trends, technical terminology, and customer pain points unique to landscaping businesses

Better keyword targeting

More effective keyword targeting and content creation, addressing topics like "drought-resistant landscaping" or "hardscaping designs for small yards"

Quality on & off-page SEO

A specialized landscaping SEO agency knows how to build relevant, high-quality backlinks from reputable sources

Higher margin leads

Our familiarity with landscaping operations means we can align SEO efforts with your overall business goals and highest margin services

Key SEO Services for Landscaping Businesses

Our landscaper SEO services are tailored for landscaping businesses. A good agency will provide at least the following...which we just so happen to offer:

Site structuring

Your SEO agency should ensure clear website structure with correct files that help proper Google indexing (robots.txt and sitemap.xml).

Keyword research & content strategy

Keyword research should guide content planning so that optimized pages are indexed prior to surges in search trends and to highlight your expertise.

Technical SEO

Google won't show a site if it doesn't meet certain technical guidelines such as security, page load speeds, and mobile responsiveness.

Local SEO

Local search optimization is necessary to show on map listings for your service area. This requires service pages, consistent NAP, and Business Profile optimization.

Google Business Profile optimization

A critical part of Local SEO, this deserves its own mention. Your Google Business Profile should be updated regularly including monitoring and responding to reviews.

Content creation & on-page SEO

A good agency will target buying-intent keywords with high-quality articles that address seasonal trends and customer questions using semantic HTML, and proper meta titles and descriptions.

Backlinks & off-page SEO

Link building that leverages industry-specific opportunities, such as partnerships with local nurseries or posts on home and garden websites, is vital for landscaping SEO.

Competitor analysis

Some markets are more competitive than others. You SEO agency should know your main competitors, perform KOB analyses as necessary, and find and exploit content gaps for you.

Reporting & analytics

SEO is a long game that can take weeks or months to show. However, the benefits are trackable and a good agency will get a baseline of organic traffic and leads, and have a suite of reporting for you.

Get our FREE SEO checklist for landscapers

Don't wait to get started. Start optimizing your site now for more organic search traffic and better leads with almost 1 hour of SEO training geared exclusively to landscapers.

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Our Approach to Landscaping SEO

Cedar Web Agency employs a data-driven approach to landscaping SEO. We don't like to guess with our business or yours.

Instead, we follow a careful, methodical approach to ensure we get you the best results from organic search.

By following our process we're able to address all aspects of your organic search presence and market, iterating as we find what works best for you.

Example of local search results showing on Google's Map Pack or Local Pack
  • 1

    Full online presence audit

    We begin with a comprehensive audit of your online presence, analyzing website structure, technical SEO, content, and backlinks.

  • 2

    Technical SEO guidance

    To fix any issues uncovered by the audit we provide your team technical SEO guidance to make your site fast, mobile-friendly, and easily crawlable.

  • 3

    Keyword research

    Extensive keyword research follows, focusing on industry terms and location-specific phrases.

  • 4

    Competitor research

    Once we have a complete picture of your company, we examine local competitors that provide services you offer.

  • 5

    Site structure & content strategy

    We plan and schedule informative articles to showcase your expertise and target relevant keywords.

  • 6

    Local SEO & Business Profile optimization

    Local SEO efforts include optimizing your Google Business Profile, NAP and building citations on relevant directories.

  • 7

    Content creation

    We update existing pages to follow SEO best practices and create pages and posts with optimized on-page elements: meta tags, headers, and image alt text.

  • 8

    Reporting & iteration

    Throughout the process, we use advanced analytics to track progress and adjust strategy as needed, consistently delivering improved search rankings and qualified leads.

  • 9

    Optional add-on: Backlinks

    As an optional add-on, we can obtain backlinks through guest posting, providing expert opinions and advice for online publications, or partnerships with home and garden sites.

How to get started

Step 1: Schedule your call

Schedule your free 30 minute consultation with us to learn how Cedar Web Agency may be able to help you get more leads. There's no risk and no obligation. But we're pretty fun people to talk to about marketing.

Step 2: Free 30 minute consultation

During the call we'll ask about your business, goals, and your target audience or ideal customer. If you provided a website URL we'll review your site beforehand and identify key areas of opportunity.

Step 3: Onboarding

We customize your plan to fit your goals, budget, and timeline. If you have a marketing team we'll meet with them to ensure our strategies align.

Results, reporting, and open communication

With regular reporting and clear deliverable timelines, we'll start working on implementing your strategy immediately. And if you have questions we're only an email or phone call away!

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FAQs

Some questions we often hear from landscapers about SEO

How long until I see results from landscaping SEO?

While some improvements can be seen within months, significant results typically take 6-12 months due to industry competitiveness.

Can you guarantee a #1 ranking on Google?

No reputable agency can guarantee specific rankings. We focus on improving overall visibility and driving quality traffic.

How is landscaping SEO different from general SEO?

It requires knowledge of seasonal trends, local search optimization, and industry-specific keywords and content strategies.

Do I need to redesign my website for SEO?

Not usually. We can often improve through optimization and content updates, but may recommend redesign if your site is outdated.

How do you measure success?

We track rankings, organic traffic, conversion rates, and leads generated through organic search.

Ready to get more organic leads?

Schedule your free SEO consultation where we'll go through results from our audit of your site.

Schedule now