Law Firm Digital Marketing Agency

grow your law practice

Your Law Firm Marketing Agency

How do we help law firms attract more high-value clients while reducing client acquisition costs?

Our Law Firm Marketing System
Background image of SEO checklist and content calendar

Meet your law firm's digital marketing team

Discover how our Law Firm Marketing System sets your practice apart

Check your Spam/Junk folder for our response if you don't see it within 1 business day

We typically respond within 24 business hours. Please add "info@cedarwebagency.com" to your list of trusted contacts to avoid messages appearing in SPAM. If you do not see our response within 1 business day check your Spam folder.

Our Law Firm Marketing System is tailored specifically for legal practices

We integrate best practices in digital marketing strategy (SEO, PPC, Lead Nurturing with Email & Newsletters), lead generation, and client experience into a system that complements your existing case management software and enhances your client journey.

Pay-per-click Ads

For immediate visibility and lead generation with controlled spend through optimized, targeted Google Search Ads and Local Service Ads. We continuously refine your campaigns for maximum ROI, focusing on high-intent keywords for personal injury and other practice areas.

Local SEO & Google Business Profile optimization

To generate long-term, sustained organic traffic and leads while building your firm's online authority. This approach reduces overall client acquisition cost, increases consultation bookings, and provides compounding ROI over time.

Client Engagement & Lead Nurturing through Email

Enhances client communication throughout the legal process, improving client satisfaction and retention. It also encourages positive reviews, facilitates case updates, and promotes additional legal services to increase client lifetime value.

Your Law Firm Marketing Triangle Explained

href="https://www.youtube.com/watch?v=6gqO47G5PVM" class="lty-playbtn" title="Play Video"> Play Video

Benefits of each leg of the Law Firm Marketing Triangle

Paid ads

Offers immediate return on investment. While SEO takes 3-12 months to show significant results, PPC bridges that gap with instant visibility, especially important for time-sensitive legal matters.

  • Immediate boost to new client inquiries
  • Targets specific practice areas and local keywords
  • Provides quick wins with controlled spend
SEO, Local SEO & Google Map Pack

The foundation of your long-term client acquisition strategy. Local SEO is crucial for law firms to dominate local search results and establish authority.

  • Optimizes Google Business Profile for increased local visibility
  • Builds the foundation for sustainable client acquisition
  • Delivers long-term growth with compounding ROI over time
Client Engagement & Newsletters

Focuses on client retention, satisfaction, and increasing the lifetime value of each client relationship.

  • Nurtures client relationships and encourages referrals
  • Generates reviews and testimonials from satisfied clients
  • Increases client lifetime value by promoting additional legal services

We're the law firm marketing agency you wish you had in-house

Whether you're a solo practitioner, small law firm, or large legal practice, we help you grow and support your business goals. If your current agency isn't delivering the results you want or you're looking to accelerate your growth, let's work together

Get more clients

Law firm marketing FAQs

What is a law firm marketing strategy?

A law firm marketing strategy is a comprehensive plan to promote legal services, attract new clients, and build brand authority. It typically includes a mix of digital and traditional marketing tactics tailored to reach target audiences, comply with legal advertising regulations, and achieve specific business growth goals.

How do you measure success in law firm marketing?

Success in law firm marketing is measured through various key performance indicators (KPIs) such as lead generation rates, website traffic, consultation bookings, and return on investment (ROI). Other important metrics include client retention rates, case acquisition costs, social media engagement, and lead conversion rates from marketing campaigns.

What are the best marketing channels for law firms?

The best marketing channels for law firms include search engine optimization (SEO), pay-per-click advertising, content marketing, social media marketing, email campaigns, and referral programs. A mobile-friendly website, online reviews, local search optimization, and thought leadership content are crucial for attracting potential clients and establishing credibility.

How do I create a law firm marketing plan?

To create a law firm marketing plan, start by defining your target client demographics and unique value proposition. Set clear, measurable goals, and choose appropriate marketing channels. Develop a content strategy focused on legal expertise and client education, allocate your budget, and establish a timeline for implementation. Regularly review and adjust your plan based on performance metrics and industry trends.

What does a law firm marketing agency do?

A law firm marketing agency specializes in promoting legal practices and services. They develop targeted strategies, create compliant marketing materials, manage digital campaigns, optimize websites for search engines, and analyze marketing performance. These agencies also help law firms build their brand, engage with potential clients, and navigate strict legal advertising regulations.

How much should I budget for law firm marketing?

Law firm marketing budgets typically range from 2% to 5% of gross revenue for established firms, while newer or aggressively growing firms might invest 10% or more. Consider factors like practice area competition, target client demographics, and desired growth rate when setting your budget. Regularly review and adjust spending based on ROI and campaign performance.